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GDPR.",[169,188],{"__component":170,"id":171,"eyebrow":172,"headline":98,"subheadline":173,"imageFit":174,"imageMaxWidth":12,"customHeightVh":175,"backgroundImage":176,"ctas":187},"sections.hero",173,"Legal","How Hyground GmbH processes personal data, the legal bases, and your rights as a data subject under the GDPR.","cover",35,{"id":177,"documentId":178,"name":179,"alternativeText":12,"caption":12,"focalPoint":12,"width":69,"height":180,"formats":12,"hash":181,"ext":24,"mime":25,"size":182,"url":183,"previewUrl":12,"provider":28,"provider_metadata":12,"createdAt":184,"updatedAt":185,"publishedAt":186},68,"wtgtb597cio77so5h32n5x4r","hyground-eagle-svg.svg",653,"hyground_eagle_svg_894f156eb5",1.01,"\u002Fuploads\u002Fhyground_eagle_svg_894f156eb5.svg","2026-05-04T13:52:45.343Z","2026-05-12T12:28:04.139Z","2026-05-04T13:52:45.344Z",[],{"__component":189,"id":190,"eyebrow":12,"heading":12,"body":191},"sections.rich-text",143,"> **Controller:** Hyground GmbH, Versmannstraße 2, 20457 Hamburg, Germany\n> **Last updated:** 16.01.2026\n\nWe, Hyground GmbH (\"Hyground\" or \"we\"\u002F\"us\"), would like to thank you for visiting our website and for your interest in our services. This privacy policy, in accordance with Article 13 of the EU General Data Protection Regulation (\"GDPR\"), outlines how we handle, protect, and process your personal data in connection with your use of our services, our online offer and your browsing activities on our website.\n\n---\n\n## A. General Information\n\n### I. Definitions\n\n- **\"Personal data\"** – Any information relating to an identified or identifiable natural person (e.g. name, address, email addresses, user behaviour).\n- **\"Processing\"** – Any operation performed on personal data, such as collection, recording, storage, use, disclosure or destruction.\n- **\"Controller\"** – The natural or legal person which determines the purposes and means of the processing of personal data.\n- **\"Processor\"** – A natural or legal person which processes personal data on behalf of the controller.\n- **\"Profiling\"** – Automated processing of personal data to evaluate certain personal aspects relating to a natural person.\n\n### II. Controller\n\n**Hyground GmbH**\nVersmannstraße 2\n20457 Hamburg\nGermany\nE-Mail: info@hyground.ai\n\n---\n\n## B. Processing of Personal Data\n\n### I. Visiting the Website\n\nWhen you visit our website without transmitting data in any other way, we collect the following data temporarily via server log files:\n\n- IP address\n- Date and time of the enquiry\n- Time zone difference to Greenwich Mean Time (GMT)\n- Content of the request (page visited)\n- Access status \u002F HTTP status code\n- Amount of data transferred\n- Previously visited page\n- Browser type\n- Operating system used\n- Language and version of the browser software\n- Host name of the accessing computer\n\n**Legal basis:** Art. 6 para. 1 sentence 1 lit. f GDPR (legitimate interest) and Art. 6 para. 1 sentence 1 lit. c GDPR (legal obligation \u002F data security).\n\n---\n\n### II. Contacting Us\n\nWe process data provided through our contact form:\n\n- Name\n- Company name\n- Company email\n- Reason for contacting us\n- Any additional information in the message field\n\n**Legal basis:** Art. 6 para. 1 sentence 1 lit. b GDPR (contract \u002F pre-contractual measures), Art. 6 para. 1 sentence 1 lit. a GDPR (consent), or Art. 6 para. 1 sentence 1 lit. f GDPR (legitimate interest).\n\n---\n\n### III. Cookies\n\nWe use cookies on certain areas of our website. Some are session cookies (deleted after your visit); others remain until you delete them.\n\n#### Technically Necessary Cookies\n\nUsed to ensure basic functionality, security and proper operation of our website.\n**Legal basis:** Section 25 para. 2 TDDDG.\n\n#### Analytics and Marketing Cookies (Consent-Based)\n\nOnly set with your explicit consent.\n**Legal basis:** Art. 6 para. 1 sentence 1 lit. a GDPR and Section 25 para. 1 TDDDG.\nYou may revoke consent at any time via the cookie settings link in the footer.\n\n#### Analytics Cookies – Google Analytics (GA4)\n\nProvider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.\n\n| Cookie | Purpose | Retention |\n|---|---|---|\n| `_ga` | Distinguishes unique users | 2 years |\n| `_ga_*` | Maintains session state | 2 years |\n\nIP addresses are anonymised before storage. A data processing agreement has been concluded with Google.\n\n#### Marketing Cookies – Google Ads\n\nProvider: Google Ireland Limited.\n\n| Cookie | Purpose |\n|---|---|\n| `_gcl_aw` | Google Ads click information |\n| `_gcl_dc` | DoubleClick click information |\n| `_gcl_au` | Google Ads conversion linker |\n| `_gcl_gb` | Google Ads conversion tracking |\n\nNo directly identifiable personal data is stored by us.\n\n#### Marketing Cookies – LinkedIn Insight Tag\n\nProvider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland.\n\n| Cookie | Purpose | Retention |\n|---|---|---|\n| `li_fat_id` | Member identifier for conversion tracking | 30 days |\n| `li_giant` | Group identifier for conversion tracking | 7 days |\n\nSee [LinkedIn's Cookie Policy](https:\u002F\u002Fwww.linkedin.com\u002Flegal\u002Fl\u002Fcookie-table) for a complete list.\n\n#### Marketing Cookies – HubSpot\n\nProvider: HubSpot, Inc., 25 First Street, 2nd Floor, Cambridge, MA 02141, USA.\n\n| Cookie | Purpose | Retention |\n|---|---|---|\n| `hubspotutk` | Visitor identifier across sessions | 13 months |\n| `__hstc` | Main tracking cookie | 13 months |\n| `__hssc` | Session tracking | 30 minutes |\n| `__hssrc` | Browser restart detection | Session |\n\nSee [HubSpot's Cookie Documentation](https:\u002F\u002Fknowledge.hubspot.com\u002Fprivacy-and-consent\u002Fwhat-cookies-does-hubspot-set-in-a-visitor-s-browser).\n\n#### Google Tag Manager\n\nUsed solely as a technical tool to deploy other tags (Google Analytics, Google Ads, LinkedIn) in a consent-based manner. Does not itself set cookies or process personal data. Only loaded after consent is given.\n\n---\n\n### IV. Customers, Business Partners and Interested Parties\n\nData processed in the context of contractual or pre-contractual relationships:\n\n- Inventory data (name, address, company, location)\n- Contact details (email, telephone)\n- Payment data (bank details, billing information, payment history)\n\n**Legal basis:** Art. 6 para. 1 sentence 1 lit. b, c and f GDPR.\n\n---\n\n### V. Newsletter \u002F E-Mail Marketing\n\nWe require your email address to send newsletters. Registration uses a double opt-in process.\n\n**Legal basis:** Art. 6 para. 1 sentence 1 lit. a GDPR (consent).\n\nYou may unsubscribe at any time via the unsubscribe link in each newsletter or by contacting us. If your email address was obtained in connection with a sale, we may use it for similar product marketing under § 7 para. 3 UWG and Art. 6 para. 1 sentence 1 lit. f GDPR, unless you object.\n\n---\n\n### VI. Third-Party Tools\n\n#### 1. Google Tag Manager\n\nProvider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.\nData transfers to the USA are covered by the EU-US Data Privacy Framework (DPF) and EU Standard Contractual Clauses (SCCs).\n**Legal basis:** Art. 6 para. 1 sentence 1 lit. a GDPR \u002F Section 25 para. 1 TDDDG.\nMore info: [Google Privacy Policy](https:\u002F\u002Fpolicies.google.com\u002Fprivacy)\n\n#### 2. Google Analytics (GA4)\n\nProvider: Google Ireland Limited.\nIP addresses are anonymised. A data processing agreement has been concluded. Transfers to the USA are covered by DPF and SCCs.\n**Legal basis:** Art. 6 para. 1 sentence 1 lit. a GDPR \u002F Section 25 para. 1 TDDDG.\nMore info: [Google Privacy Policy](https:\u002F\u002Fpolicies.google.com\u002Fprivacy) | [Google Cookies Documentation](https:\u002F\u002Fbusiness.safety.google\u002Fadscookies\u002F)\n\n#### 3. Google Ads\n\nProvider: Google Ireland Limited.\nUsed for conversion tracking and remarketing. No directly identifiable personal data stored by us. Transfers covered by DPF and SCCs.\n**Legal basis:** Art. 6 para. 1 sentence 1 lit. a GDPR \u002F Section 25 para. 1 TDDDG.\n\n#### 4. LinkedIn Insight Tag\n\nProvider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland.\nUsed for conversion tracking, retargeting and analytics. Data is encrypted and pseudonymised within 7 days. LinkedIn provides only aggregated reports.\nTransfers to the USA are covered by DPF and SCCs.\n**Legal basis:** Art. 6 para. 1 sentence 1 lit. a GDPR \u002F Section 25 para. 1 TDDDG.\nMore info: [LinkedIn Privacy Policy](https:\u002F\u002Fwww.linkedin.com\u002Flegal\u002Fprivacy-policy) | [LinkedIn Cookie Policy](https:\u002F\u002Fwww.linkedin.com\u002Flegal\u002Fl\u002Fcookie-table)\n\n#### 5. HubSpot\n\nProvider: HubSpot, Inc., 25 First Street, 2nd Floor, Cambridge, MA 02141, USA.\n\n**HubSpot Forms** – Collects: name, company name, company email, reason for contact, additional message field content.\n**Legal basis:** Art. 6 para. 1 sentence 1 lit. b or f GDPR.\n\n**HubSpot Meetings** – Collects: name, email, selected date\u002Ftime, additional booking information.\n**Legal basis:** Art. 6 para. 1 sentence 1 lit. b and f GDPR.\n\n**HubSpot Tracking** – See cookies section above.\n**Legal basis:** Art. 6 para. 1 sentence 1 lit. f GDPR \u002F Art. 6 para. 1 sentence 1 lit. a GDPR (where consent required).\n\nHubSpot is certified under the EU-US DPF and SCCs have been concluded.\nMore info: [HubSpot Privacy Policy](https:\u002F\u002Flegal.hubspot.com\u002Fprivacy-policy)\n\n#### 6. Microsoft Bookings\n\nProvider: Microsoft Ireland Operations Ltd., One Microsoft Place, South County Business Park, Carmanhall and Leopardstown, Dublin, D18 P521, Ireland.\nUsed to manage and schedule appointments. Data collected includes name, email and appointment details.\nA DPA has been concluded with Microsoft. Microsoft may process data for its own business purposes as an independent controller. Transfers to the USA are covered by DPF and SCCs.\nMore info: [Microsoft Privacy Statement](https:\u002F\u002Fprivacy.microsoft.com\u002Fen-us\u002Fprivacystatement)\n\n---\n\n### VII. Online Presence on Social Media\n\nWe operate social media presences on:\n\n- **LinkedIn** – LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland | [Privacy Policy](https:\u002F\u002Fwww.linkedin.com\u002Flegal\u002Fprivacy-policy)\n- **Xing** – New Work SE, Am Strandkai 1, 20457 Hamburg, Germany | [Privacy Policy](https:\u002F\u002Fprivacy.xing.com\u002Fen\u002Fprivacy-policy)\n\nUse of these platforms and their features is at your own responsibility. When you visit our social media sites, the platform providers may collect your IP address and other data via cookies, including for transfer to countries outside the EU.\n\n**Legal basis:** Art. 6 para. 1 sentence 1 lit. f GDPR.\n\n---\n\n### VIII. Storage and Deletion of Data\n\nPersonal data is deleted when:\n- Consent is revoked, or\n- The purpose for processing no longer applies, or\n- Statutory retention periods expire.\n\nWe only store data as long as necessary for the respective processing purpose.\n\n---\n\n## C. Your Rights as a Data Subject\n\nYou have the right to:\n\n- **Access** your personal data (Art. 15 GDPR)\n- **Rectification** of inaccurate data (Art. 16 GDPR)\n- **Erasure** of your data (Art. 17 GDPR)\n- **Restriction** of processing (Art. 18 GDPR)\n- **Object** to processing (Art. 21 GDPR)\n- **Data portability** (Art. 20 GDPR)\n- **Withdraw consent** at any time (for future processing only)\n\n**Right to Object:** You may object at any time to processing based on Art. 6 para. 1 lit. e or f GDPR, including profiling. We will stop processing unless we can demonstrate compelling legitimate grounds.\n\nTo exercise your rights, contact: **info@hyground.ai**\n\nYou also have the right to lodge a complaint with a data protection supervisory authority.\n\n---\n\n## D. Data Processing When Accessing Linked Content\n\nThis privacy policy applies only to this website. External links lead to third-party sites outside our control. Please consult those sites' privacy policies for information on their data handling.\n\n---\n\n## E. Automated Decision-Making \u002F Profiling\n\nNo automated decision-making or profiling takes place.\n\n---\n\n## F. Changes to This Privacy Policy\n\nThis privacy policy may be amended from time to time due to website development, changes to our services, or legal requirements.\n\nFor questions regarding the processing of your data, contact us at any time:\n**contact@hyground.ai**\n\n---\n\n*© 2026 Hyground. All rights reserved.*",{"pagination":193},{"page":113,"pageSize":194,"pageCount":113,"total":113},25]